HOW TO USE YOUR LOGO

CLEAR SPACE
  Leave a margin around the wordmark equal to the height of the capital letters. Nothing enters it — not a border, not a hashtag, not a photo edge.

MINIMUM SIZE
  Never set the wordmark below 22px tall on screen, or 8mm in print. Below that, use the submark instead — that is what it is for.

COLOUR
  The wordmark is #2B2320 on #F4EFE9, or #F4EFE9 on #2B2320. It is never #A6603C, never on a photograph without a solid panel behind it, never with a shadow or outline.

THE ACCENT IS RATIONED
  #A6603C appears once per view — the button, the price, or one word. Used as a background it stops meaning anything.

DO NOT
  Stretch it, rotate it, re-space it, re-colour it, put it inside a shape it did not come in, or re-type the name in a different font. The files are outlined so you never have to.
