KILN SMOKE

Fired clay and ash. Reads handmade without tipping into farmhouse.

INK
  HEX   #2B2320
  RGB   43 35 32
  CMYK  0 / 19 / 26 / 83   (uncoated approximation — ask your printer to match the hex)
  Use   All body copy, the wordmark, and any line that has to be read at small size.

BASE
  HEX   #F4EFE9
  RGB   244 239 233
  CMYK  0 / 2 / 5 / 4   (uncoated approximation — ask your printer to match the hex)
  Use   Page and packaging background. The default state of everything.

SURFACE
  HEX   #E7DFD5
  RGB   231 223 213
  CMYK  0 / 3 / 8 / 9   (uncoated approximation — ask your printer to match the hex)
  Use   Cards, label stock, a band behind a quote. Separation without a border.

ACCENT
  HEX   #A6603C
  RGB   166 96 60
  CMYK  0 / 42 / 64 / 35   (uncoated approximation — ask your printer to match the hex)
  Use   One thing per view: the buy button, a price, the one word you want read first. Never a background.

QUIET
  HEX   #8C8178
  RGB   140 129 120
  CMYK  0 / 8 / 14 / 45   (uncoated approximation — ask your printer to match the hex)
  Use   Secondary text, captions, ingredient lists, care instructions.

CONTRAST CHECKS
  Ink on Base            13.47   Excellent
  Quiet on Base          3.32    Large text only
  Accent on Base         4.21    Large text only
  Ink on Surface         11.67   Excellent