FOUR-WEEK POSTING PLAN

Write every caption to one person: people who read in the evening. Not to "everyone who likes handmade".

WEEK 1 — SAY WHO YOU ARE
  Nobody buys from an account with no face and no context. Week one is entirely about making the shop legible.

  Mon  01 — Now open
      Announce the shop. One line on what you make, one on why it is small batch, and where to buy. Do not apologise for the size of the range.

  Wed  12 — The maker
      A photo of you, actually working. Caption: your name, where you make soy candles in reusable amber glass, and the specific moment you decided to sell it. Two sentences.

  Fri  04 — The material
      Pick one material — soy wax, cotton wick, phthalate-free oils — and explain in three lines why you chose it over the cheaper option. Name the cheaper option.

  Sun  17 — Story: poll
      Story only. Two options side by side, poll sticker. Colour, scent, size — something you genuinely have not decided.

WEEK 2 — SHOW THE MAKING
  Process is the only content you have that a reseller cannot fake. It is also the cheapest to shoot — you are already doing it.

  Mon  05 — Process step
      The least glamorous step in making soy candles in reusable amber glass. Caption how long it takes and why you have not found a way around it.

  Wed  09 — Behind the scenes
      A wide shot of your actual workspace, mess included. Caption: one thing in the photo people always ask about.

  Fri  03 — Single product hero
      Your best single photo of soy candles in reusable amber glass. Caption is three lines: what it is, what it is made of, what it costs. Price in the caption — hiding it loses sales.

  Sun  18 — Story: countdown
      Story only. Set a countdown to your next drop or restock. Pick a real time and keep it.

WEEK 3 — MAKE THE ASK
  Weeks one and two earned the right. Now you can sell without it feeling like a cold pitch.

  Mon  02 — New drop
      The drop post. Lead with the photo, caption with what is available and how many. "Soy candles in reusable amber glass — twelve made" outperforms "now available".

  Wed  06 — Price & detail card
      Everything a buyer needs before they commit: size, material, care, dispatch time. The post that stops the DMs.

  Fri  13 — Question card
      Answer the question you get asked most. If you have not been asked anything yet, answer the one that stopped you buying handmade before you made it.

  Sun  19 — Story: link
      Story only. Link sticker to the listing. Post it at the hour your audience is actually awake, not when you finish work.

WEEK 4 — PROVE IT WORKS
  Real orders, real customers, real restocks. Evidence beats adjectives.

  Mon  15 — Shipping day
      Packed orders lined up. Caption: how many went out and roughly when they land. This is proof, not bragging.

  Wed  10 — Customer words
      One real message from a buyer, screenshot or retyped, with permission. If you have none yet, skip this and repeat the process post — never invent one.

  Fri  07 — Restock
      Restock or the next batch date. Say the number you made. If it sold out, say that instead using template 08.

  Sun  11 — Care guide
      Three lines on keeping soy candles in reusable amber glass good. Saves you support messages and gives buyers a reason to keep the post.


CADENCE
  Three feed posts and one story a week. Four a week you can sustain beats daily for nine days and then silence.
  Post when you would be on your own phone — early morning or after 7pm local. Test two times for a month before believing any advice about it, including this.

HASHTAGS
  Use 8–12, not 30. Mix three sizes so you are not invisible in the biggest tags.
  Large:  #candleshomescent #handmade #smallbusiness
  Middle: #candleshomescentoftheday #makersgonnamake #shopsmall #supportsmallbusiness
  Small:  #yourtown + your craft #yourcountry + handmade #yourbrandname
  Replace the "small" row with your actual town and country. Tags under 50k posts are where a new account is actually findable.