Shelfworthy
Social Pack · $39 one-time

Twenty
templates.
Four weeks.

Templates on your own palette and type, plus a plan that tells you exactly what to put in each one for a month.

You see a free sample of your own before paying

Everything in the pack

10 things, itemised.

01
20 templates as editable SVG — 16 feed posts at 1080×1080, 4 stories at 1080×1920
02
Every template built on your palette and your type, so the grid reads as one shop
03
Templates for the jobs you actually have: now open, new drop, restock, sold out, care guide, price card, the maker, shipping day
04
Photo slots marked on the templates that need one — drop your own picture straight in
05
A four-week posting plan: 16 dated slots, each naming the template and what to write in it
06
A written reason for each week's theme, so you can keep going after week four
07
Caption prompts using your product and your buyer — not "tell your story!"
08
A hashtag set in three sizes, with the warning about why 30 tags hurts you
09
Cadence and timing advice you can actually sustain as one person
10
Instructions for editing the templates in Canva, including the font step everyone misses
A real one, in full

This is the actual output.

Not a screenshot and not a mock-up — the page below was generated by the same engine that will run on your profile, from a demonstration brief.

Download this sample bundle (.zip) Demonstration brief · not a customer's kit
Social Pack · Blue Hour

Twenty templates,
four weeks of posts.

Every template is built on your palette and your type, so a stranger can tell two of your posts belong together. The plan tells you what to put in each one.

The templates

Blue Hour — 01 — Now openNOW OPENSoy candles inreusable amberglass, made by hand.Link in bio. First batch is small.Blue HourSHOP NOW
01 — Now openFeed
Blue Hour — 02 — New dropDROP YOUR PHOTO HERENEWSoy candles inreusable amber glasssoy wax, cotton wick, phthalate-free oilsBlue HourIN THE BIO
02 — New dropFeed
Blue Hour — 03 — Single product heroDROP YOUR PHOTO HERESoy candles inreusable amber glassBlue HourSHOP
03 — Single product heroFeed
Blue Hour — 04 — The materialWHAT IT IS MADE OFSoy wax, cottonwick, phthalate-freeoilsSwap this for the one ingredient ormaterial you are proudest of, and why youchose it.Blue Hour
04 — The materialFeed
Blue Hour — 05 — Process stepDROP YOUR PHOTO HERESTEP 3 OF 6This bit takeslongest.Blue Hour
05 — Process stepFeed
Blue Hour — 06 — Price & detail cardTHE DETAILSSoy candles inreusable amber glassSize — fill inMaterial — fill inCare — fill inDispatch — fill inBlue HourSHOP
06 — Price & detail cardFeed
Blue Hour — 07 — RestockBACK IN STOCKRestocked thismorning.Say how many. Scarcity only works when itis true.Blue HourLINK IN BIO
07 — RestockFeed
Blue Hour — 08 — Sold outSOLDBlue HourNEXT BATCH SOON
08 — Sold outFeed
Blue Hour — 09 — Behind the scenesDROP YOUR PHOTO HEREIN THE STUDIOWhere it actuallyhappens.Blue Hour
09 — Behind the scenesFeed
Blue Hour — 10 — Customer wordsFROM A CUSTOMER"Paste their realwords here."— First name, city. Never invent one.Blue Hour
10 — Customer wordsFeed
Blue Hour — 11 — Care guideLOOKING AFTER ITHow to keep it good.Do thisDo thisNever do thisBlue Hour
11 — Care guideFeed
Blue Hour — 12 — The makerDROP YOUR PHOTO HEREHELLOI am the one whomakes these.Two sentences. Your name, where you work,why you started.Blue Hour
12 — The makerFeed
Blue Hour — 13 — Question cardYOU ASKEDIs it dishwashersafe?Answer plainly underneath. One questionper post.Blue Hour
13 — Question cardFeed
Blue Hour — 14 — Palette moodboardTHE PALETTEThese are thecolours.#2B2320#F4EFE9#E7DFD5#A6603C#8C8178Blue Hour
14 — Palette moodboardFeed
Blue Hour — 15 — Shipping dayDROP YOUR PHOTO HEREPOST DAYEverything ordered thisweek is packed.Blue Hour
15 — Shipping dayFeed
Blue Hour — 16 — Thank youThank you for thefirst hundredorders.Change the number. Only post it when it isreal.Blue Hour
16 — Thank youFeed
Blue Hour — 17 — Story: pollDROP YOUR PHOTO HEREHELP ME CHOOSEWhich one?Put the poll sticker in the gap below.Blue Hour
17 — Story: pollStory
Blue Hour — 18 — Story: countdownDROP YOUR PHOTO HEREDROPFriday, 7pm.Countdown sticker goes in the gap.Blue Hour
18 — Story: countdownStory
Blue Hour — 19 — Story: linkDROP YOUR PHOTO HERENOW LIVETap through.Link sticker sits just under this line.Blue Hour
19 — Story: linkStory
Blue Hour — 20 — Grid fillerBBlue Hour
20 — Grid fillerFeed

How to edit them

  • Open any template in Canva: Upload → drag the SVG in. Text stays editable.
  • Install the two fonts first — Lora and Source Sans 3, both free on Google Fonts — or Canva will substitute something else.
  • Where a template shows a dashed box, that is a photo slot. Drop your own photo in and send it to the back.
  • Do not change the footer position. The thing that makes a grid look designed is the bit that never moves.

The four-week plan

Write every caption to one person: people who read in the evening. Not to "everyone who likes handmade".

Week 1

Say who you are

Nobody buys from an account with no face and no context. Week one is entirely about making the shop legible.

DayTemplateWhat to write
Mon01 — Now openAnnounce the shop. One line on what you make, one on why it is small batch, and where to buy. Do not apologise for the size of the range.
Wed12 — The makerA photo of you, actually working. Caption: your name, where you make soy candles in reusable amber glass, and the specific moment you decided to sell it. Two sentences.
Fri04 — The materialPick one material — soy wax, cotton wick, phthalate-free oils — and explain in three lines why you chose it over the cheaper option. Name the cheaper option.
Sun17 — Story: pollStory only. Two options side by side, poll sticker. Colour, scent, size — something you genuinely have not decided.
Week 2

Show the making

Process is the only content you have that a reseller cannot fake. It is also the cheapest to shoot — you are already doing it.

DayTemplateWhat to write
Mon05 — Process stepThe least glamorous step in making soy candles in reusable amber glass. Caption how long it takes and why you have not found a way around it.
Wed09 — Behind the scenesA wide shot of your actual workspace, mess included. Caption: one thing in the photo people always ask about.
Fri03 — Single product heroYour best single photo of soy candles in reusable amber glass. Caption is three lines: what it is, what it is made of, what it costs. Price in the caption — hiding it loses sales.
Sun18 — Story: countdownStory only. Set a countdown to your next drop or restock. Pick a real time and keep it.
Week 3

Make the ask

Weeks one and two earned the right. Now you can sell without it feeling like a cold pitch.

DayTemplateWhat to write
Mon02 — New dropThe drop post. Lead with the photo, caption with what is available and how many. "Soy candles in reusable amber glass — twelve made" outperforms "now available".
Wed06 — Price & detail cardEverything a buyer needs before they commit: size, material, care, dispatch time. The post that stops the DMs.
Fri13 — Question cardAnswer the question you get asked most. If you have not been asked anything yet, answer the one that stopped you buying handmade before you made it.
Sun19 — Story: linkStory only. Link sticker to the listing. Post it at the hour your audience is actually awake, not when you finish work.
Week 4

Prove it works

Real orders, real customers, real restocks. Evidence beats adjectives.

DayTemplateWhat to write
Mon15 — Shipping dayPacked orders lined up. Caption: how many went out and roughly when they land. This is proof, not bragging.
Wed10 — Customer wordsOne real message from a buyer, screenshot or retyped, with permission. If you have none yet, skip this and repeat the process post — never invent one.
Fri07 — RestockRestock or the next batch date. Say the number you made. If it sold out, say that instead using template 08.
Sun11 — Care guideThree lines on keeping soy candles in reusable amber glass good. Saves you support messages and gives buyers a reason to keep the post.

Cadence

Three feed posts and one story a week. Four a week you can sustain beats daily for nine days and then silence.Post when you would be on your own phone — early morning or after 7pm local. Test two times for a month before believing any advice about it, including this.

Hashtags

Use 8–12, not 30. Mix three sizes so you are not invisible in the biggest tags.

Large — for reach

#candleshomescent#handmade#smallbusiness

Middle — for relevance

#candleshomescentoftheday#makersgonnamake#shopsmall#supportsmallbusiness

Small — where you are actually findable

#yourtown + your craft#yourcountry + handmade#yourbrandname

Replace the "small" row with your actual town and country. Tags under 50k posts are where a new account is actually findable.

Colour

Kiln Smoke

Fired clay and ash. Reads handmade without tipping into farmhouse.

Ink#2B2320
RGB 43 35 32
CMYK 0 / 19 / 26 / 83
All body copy, the wordmark, and any line that has to be read at small size.
Base#F4EFE9
RGB 244 239 233
CMYK 0 / 2 / 5 / 4
Page and packaging background. The default state of everything.
Surface#E7DFD5
RGB 231 223 213
CMYK 0 / 3 / 8 / 9
Cards, label stock, a band behind a quote. Separation without a border.
Accent#A6603C
RGB 166 96 60
CMYK 0 / 42 / 64 / 35
One thing per view: the buy button, a price, the one word you want read first. Never a background.
Quiet#8C8178
RGB 140 129 120
CMYK 0 / 8 / 14 / 45
Secondary text, captions, ingredient lists, care instructions.

Legibility

Contrast ratios against the background. Anything below 4.5:1 is only safe at large sizes.

PairRatioVerdict
Ink on Base13.47:1Excellent
Quiet on Base3.32:1Large text only
Accent on Base4.21:1Large text only
Ink on Surface11.67:1Excellent

Close alternatives, if you want to see the brief pulled a different way: Workbench Rosemary

Type

Lora / Source Sans 3

Humanist and readable. The pairing to use when the words matter more than the look.

RoleSizeFontSettingWhere
Display48–72pxLora 600+0/1000 · line-height 1.0Your name on the shop banner, a hero image, a poster
Heading28–34pxLora 600−5/1000 · line-height 1.15Product titles, section headings
Subhead18–20pxSource Sans 3 6000 · line-height 1.35The line under a product title
Body16–17pxSource Sans 3 4000 · line-height 1.55Descriptions, your about page, emails
Detail12–13pxSource Sans 3 400+80/1000, uppercase · line-height 1.4Care instructions, ingredients, sizes, price

Get the fonts

  • Lora — SIL Open Font License — free for commercial use
  • Source Sans 3 — SIL Open Font License — free for commercial use

Both are free for commercial use. Install them on your computer and add them to Canva under Brand → Fonts so your templates render correctly.

$39.
Once.

No subscription, no upsell, nothing to cancel. You get the files, the licence is yours for ever, and they sit in your library so you can download them again whenever you lose the folder.

Start with the free profile. You will see your own palette, type pairing and hero framing diagram before you are asked for a card.